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The Current Development Status and Countermeasures of China’s Beauty Industry:Taking the South Korean Beauty Industry as a Reference

中國美容產業的發展現狀與應對策略

-以韓國美容行業為借鑒

金東瑩 Kim Donghyoung

水原科學大學美容美髮系

Department of Beauty Coordination, Suwon Science College, South Korea

JIE Oct. 2021-1.jpg

Abstract: With the acceleration of globalization, the beauty industry, as an important part of the service sector, has shown a vigorous development trend worldwide. China and South Korea, as significant economies in the Asian region, have their own unique characteristics in the development of the beauty industry. This article aims to provide a comparative overview of the beauty industries in China and South Korea from the perspectives of industry scale and growth, legal and regulatory environment, technological and product innovation, market competition, and brand building. It seeks to offer references for further cooperation and development between the two countries' beauty industries.

 

Keywords: beauty industry, China and South Korea, cooperation and development

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Our journal follows a rolling intake system for article submissions. Manuscripts will be published online as they successfully pass the peer review process. The publication schedule is as follows:

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ISSN: 2586-6478

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